The first step to getting subscribers is knowing your audience. YouTube analytics

can tell you what your viewers are searching for and what videos they’re watching.

Established YouTubers stick to a consistent theme for their content, making it easy

for new viewers to find out what the channel is about. They also feature their

subscribe button in the video description.


Ask for Subscribers

The more YouTube subscribers you have, the more visible your channel is on the

platform. That’s why most YouTubers ask viewers to subscribe after watching their

videos and at the end of their uploads.

A common trick is to include a subscribe button in the video’s description, but you

can also remind viewers of subscribing at the beginning and the end of your videos.

Just make sure that your videos are entertaining or educational first, and the

reminder to subscribe will follow naturally.


Another way to grow your subscriber count is to get inactive subscribers to

resubscribe. You can do this by asking them to resubscribe or by suggesting they

follow you on other social media platforms. You can even personalize your request

and thank them for their past support. That can soften the blow of unsubscribing

and make your inactive viewers feel valued. It’s a great strategy for growing your

audience and gaining new, engaged viewers.


Create a Pitch

If you want to earn more money from your channel, you need to start pitching to

brands. This can be difficult, but it is worth the effort. You can create eye-catching

media decks and write attention-grabbing pitch emails to draw brands to your

channel. There are also many resources online that can help you pitch to brands.

To start, create a video of yourself explaining your business idea. Make sure you

speak clearly and make eye contact with the camera. Ideally, your video should be

2-5 minutes long. It’s important to create a memorable impression on your

audience, so you need to be clear and concise.


The first slide in your pitch should explain the problem you are solving. Then,

describe your solution and how it will solve that problem. Be sure to include a

timeline so that investors can see how your product will develop over time. This will

give them confidence that you can deliver a working product on time.


Add Subscription Cards

YouTube has a built-in feature called cards that can be placed inside videos. You can

use them to add a subscribe button, and you can also include links to other videos or

playlists. This is a great way to encourage subscribers and give viewers more

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Cards can also be used to promote a second channel, shout out another creator, or

highlight a collaboration with a brand. YouTube recommends using them at the end

of your video, when people are most likely to drop off.

YouTube Cards are clickable interactive elements that display as thumbnail overlays.

You can include up to four different cards in your video, but it is important to choose

the right ones based on your goals. For example, if you are running a series of

videos that are all connected, using a card to send people to the next video in the

series (or to a related playlist) will help increase your subscription rate. You can

even use a YouTube card to link to your website if you want to drive traffic there.


Create a Playlist

Playlists are a great way to increase viewer engagement and help you get more

subscribers. When viewers are viewing playlists, they will often watch more than one

video and will likely hit the subscribe button if they like what they see.

To create a playlist, go to YouTube Studio (click the avatar at the top right of your

channel). Select “Playlists” and click “Create new playlist.” Name the playlist and

choose whether it should be Public, Unlisted, or Private.


It’s a good idea to include your most popular videos in the playlist first so that

viewers are exposed to your best content. This will help you grow your audience as

they move through the playlist and may lead them to less-popular videos in the

future. You can also use end cards to encourage subscriptions in each video. This

will increase viewer engagement and improve your search ranking.

How to Get YouTube Subscribers