The first step to getting subscribers is knowing your audience. YouTube analytics
can tell you what your viewers are searching for and what videos they’re watching.
Established YouTubers stick to a consistent theme for their content, making it easy
for new viewers to find out what the channel is about. They also feature their
subscribe button in the video description.
Ask for Subscribers
The more YouTube subscribers you have, the more visible your channel is on the
platform. That’s why most YouTubers ask viewers to subscribe after watching their
videos and at the end of their uploads.
A common trick is to include a subscribe button in the video’s description, but you
can also remind viewers of subscribing at the beginning and the end of your videos.
Just make sure that your videos are entertaining or educational first, and the
reminder to subscribe will follow naturally.
Another way to grow your subscriber count is to get inactive subscribers to
resubscribe. You can do this by asking them to resubscribe or by suggesting they
follow you on other social media platforms. You can even personalize your request
and thank them for their past support. That can soften the blow of unsubscribing
and make your inactive viewers feel valued. It’s a great strategy for growing your
audience and gaining new, engaged viewers.
Create a Pitch
If you want to earn more money from your channel, you need to start pitching to
brands. This can be difficult, but it is worth the effort. You can create eye-catching
media decks and write attention-grabbing pitch emails to draw brands to your
channel. There are also many resources online that can help you pitch to brands.
To start, create a video of yourself explaining your business idea. Make sure you
speak clearly and make eye contact with the camera. Ideally, your video should be
2-5 minutes long. It’s important to create a memorable impression on your
audience, so you need to be clear and concise.
The first slide in your pitch should explain the problem you are solving. Then,
describe your solution and how it will solve that problem. Be sure to include a
timeline so that investors can see how your product will develop over time. This will
give them confidence that you can deliver a working product on time.
Add Subscription Cards
YouTube has a built-in feature called cards that can be placed inside videos. You can
use them to add a subscribe button, and you can also include links to other videos or
playlists. This is a great way to encourage subscribers and give viewers more
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Cards can also be used to promote a second channel, shout out another creator, or
highlight a collaboration with a brand. YouTube recommends using them at the end
of your video, when people are most likely to drop off.
YouTube Cards are clickable interactive elements that display as thumbnail overlays.
You can include up to four different cards in your video, but it is important to choose
the right ones based on your goals. For example, if you are running a series of
videos that are all connected, using a card to send people to the next video in the
series (or to a related playlist) will help increase your subscription rate. You can
even use a YouTube card to link to your website if you want to drive traffic there.
Create a Playlist
Playlists are a great way to increase viewer engagement and help you get more
subscribers. When viewers are viewing playlists, they will often watch more than one
video and will likely hit the subscribe button if they like what they see.
To create a playlist, go to YouTube Studio (click the avatar at the top right of your
channel). Select “Playlists” and click “Create new playlist.” Name the playlist and
choose whether it should be Public, Unlisted, or Private.
It’s a good idea to include your most popular videos in the playlist first so that
viewers are exposed to your best content. This will help you grow your audience as
they move through the playlist and may lead them to less-popular videos in the
future. You can also use end cards to encourage subscriptions in each video. This
will increase viewer engagement and improve your search ranking.